Leçon de Mode N°37: 40+ years of STIJL

For over 40 years, STIJL has been setting the standard for contemporary fashion, making it a true institution in Brussels and Belgium.

Together with fashion journalist Aya Noël, Sonja will be talking about the process of putting together the 40 + years of STIJL exhibition. During the conversation, mother and daughter will examine the similarities and differences between curating an exhibition and defining the identity of a store.  

Discover over 40 years of Sonja’s distinctive vision, defined by her innovative and authentic choice of designers, silhouettes and materials. A unique event not to be missed!

ABOUT STIJL

Situated in the heart of downtown Brussels, STIJL is a multi-label luxury designer store with two locations. As an early supporter of independent Belgian and innovative international design, founder Sonja Noël opened the first store in the mid-eighties, starting with the Antwerp Six. The store soon became known for its specialized and highly curated selection, as well as its focus on personal advice towards clients and exceptional interior design.

Throughout the years, this innovative and daring vision was translated into a variety of other projects, sparking the resurgence and development of the vibrant Dansaert area, such as STIJL men, STIJL underwear, the continuation of children’s store Kat & Muis (both still staples in the area, now under different owners), the first Maison Martin Margiela store in Brussels, and eco-concept store Haleluja (now transformed into STIJL men).

Over the past three decades, STIJL has continuously strived to support emerging talent and independent creation, choosing designers for their unique voice. This is what gives the store its eclectic identity, from the bold and colourful Dries Van Noten or the sleek and romantic Ann Demeulemeester, to the daring Y/Project and art-inspired Raf Simons, down to the avant-garde Rick Owens, colourful Christian Wijnants and of course Maison Margiela.